Digital marketing encompasses web design, social media, search engine optimization (SEO), SEM, Goggle Ads, email marketing, banner advertising, web applications, and more. The extent in digital marketing that your business should engage in depends on the industry, size of your business, location, and other various factors.
Frequently Asked Questions
What's the difference between SEM and SEO?
Search Engine Optimization (SEO) is the process of improving your web site's organic ranking on search engines such as Google, Yahoo, and Bing. Search Engine Marketing (SEM) is the process of paying for clicks and impressions on various web site's, social sites, and search engines. They are both very effective at gaining new customers for small businesses.
What's More Effective, SEO or SEM?
If done properly the are both equally as effective. A small SEO campaign is the most affordable option but will take time to start working. An SEM campaign can start working immediately but will often cost more, especially in very competitive industries with high CPC (Cost Per Click) and CPI's (Cost per impressions). It really comes finding the right fit for your particular business.
I ran my own campaign with Google Ads (Formerly Adwords), and had no success. Why would your experts do better?
There could be many reasons why your campaign failed. Were you using Adwords Express, did you select the best keyword strategy, does your web site need improvements, did you include the best negative keywords. Googles goal is to turn search queries into money, and if your campaign is too efficient, and avoids the majority of worthless search queries, they make less money. In other words, they want your search campaigns to be broad and less selective, and everything from their complicated interface, to the Google sales interns ( yes they are interns and know very little! ) leads you in that direction.
Are there long term commitments?
Mywebxpert's don't believe in long term commitments. If you want to cancel, we must not be doing a good job. We set the expectations up front, and if you feel like we are not living up to those expectations, you can cancel at anytime with a quick phone call, email, or even text message.
With so many options to choose from, why should I choose Mywebxperts?
When it comes to digital marketing, the web experts, digital marketing agencies, big companies, and small companies, do not own the Googles, Facebooks, Youtubes, Yelps, Home Advisors, Angies Lists, and the many others we didn't have time to list. In other words, your success depends on how we manage your marketing dollar. In that sense, we are a lot like financial advisors. When a small business with a limited budget starts a campaign with us, we take the majority of their budget and put it to work. We don't have the typical expenses such as rent, payroll, sales commissions, bonuses, etc. Each web expert is independently owned. They are small businesses like yourself, LLC's, Sole Proprietors, DBA's.
To find out what digital marketing solutions are best for your business please contact us today!